Cloud computing has definitely taken over the IT sphere and continues to grow its market share with each passing day. The advent of the cloud has been a breath of fresh air for tech businesses as well as a variety of web start-ups. Long gone are the rigid on-premise server facilities that require consistent maintenance and regular upkeep. Fortunately, cloud computing has opened the door to a new brand of server infrastructure that is scalable, requires no physical installation, and is 100% trustworthy.

Perhaps, the biggest contribution cloud computing has brought to the tech field is the sudden crash in prices, which can be attributed to the healthy competition that has developed.

While there are several companies offering cloud services to businesses and clients, only three major players control a large chunk of the market.

One of the leading cloud companies is the e-commerce giant, Amazon, which provides cloud computing services via its Amazon Web Services (AWS), a subsidiary of the parent company. Another cloud computing juggernaut is Microsoft, which delivers its cloud services with the aid of its impressive product, Azure. Google is the last of the three leading cloud services, and it offers a wide range of cloud solutions via its promising Google Cloud Platform.

These three major players in cloud computing account for over 70% of the market share. This makes them the frontrunners for new innovations that have to do with cloud technology. Other cloud computing companies like Oracle, Alibaba, and Rackspace have nowhere near the market control that the dominant trio of tech companies have managed to secure.

There is, however, a debate about which of the three cloud computing giants have the best cloud solutions for businesses. This is one debate that is very subjective since each cloud platform has peculiar features that make it unique.

Basic Introduction and Description

Amazon Web Services (AWS)

A subsidiary of the renowned company, Amazon, AWS provides wholesome tech solutions that are cloud-centered to various customers. The range of services offered by AWS includes major functions like storage, computing, networking, analytics, database creation, as well as supplementary services like mobile development and the internet of things.

The end users who make use of AWS are individuals that require cloud computing services for their personal use, private businesses that use the AWS platform to control their operations, and the large organizations that integrate AWS tools into their IT infrastructures.

Microsoft Azure

Released in 2010, the Azure ranks as one of Microsoft’s greatest creations. The primary use of this cloud platform is to build, run, test, and manage applications and web-based services. This is accomplished with the aid of a network of data-centers that are managed by the tech company.

The Azure can be used to build all three categories of cloud services: IaaS, SaaS, and PaaS. The cloud computing platform also supports numerous types of programming languages, frameworks, tools, including software and systems that are Microsoft-specific as well as those that belong to third parties.

Google Cloud Platform

This suite of cloud computing services makes use of the same infrastructure as the company’s search engine platform and also its video streaming service, Youtube.

The innovative tool that became available globally in 2011 provides all three cloud services with relative ease. It can be used by individuals and corporate entities to carry out various tech activities like data storage, basic and complex computing, analytics, and data sharing.

The growth of the Google Cloud Platform has been quite impressive, leapfrogging the rest of the competitors to join AWS and Azure as the top cloud service providers.


Amazon Web Services (AWS)

In terms of annual revenue, AWS still takes pole position by a quite a margin. The company’s web services division has successfully been able to leverage the popularity of the Amazon brand, not to mention that its cloud computing platform is considered one of the best in the market.

All these are responsible for AWS’ massive revenue, which culminates to about $18 billion. That massive figure means AWS controls up to 50% of the overall revenue generated in the cloud services market.

Microsoft Azure

Microsoft Azure comfortably sits second in the revenue assessment of the 3 leading cloud computing brands. The platform is experiencing yearly growth of about 89%, which is the second-best growth rate among the trio.

This increase in revenue growth has pushed the annual figures over the $6 billion mark, which gives Azure a 17% share of the cloud computing market.

Google Cloud Platform

Despite generating the least revenue in comparison to the other two cloud providers, Google Cloud Platform leads the way in percentage revenue growth with a whopping 125% increase in yearly revenue. This leaves the platform with revenue of $2 billion and 6% of the market share.


This is an important factor to consider when one is trying to choose a cloud service provider. The top three cloud computing establishments have pricing policies that make them stand out from the rest of the group. Here are some things to note about each platform with regards to pricing.

Amazon Web Services

AWS prices are strategically defined based on the size of the end user’s operations. This allows the platform to offer a vast range of pricing plans that cater to the need of each individual consumer. The platform’s offerings range from packages that are perfect for individuals that want cloud solutions for their personal use to those that are ideal for SMBs and finally, premium packages for large enterprises.

AWS packages usually come with storage thresholds that range from 50TB to 500TB depending on the volume of data users can afford to process.

Perhaps what is most remarkable about AWS pricing is the fact that users only pay for the cloud services they use. This pay-as-you-go model ensures that cloud users are able to streamline their cloud usage to avoid excessive cost and also scale it up when the need arises.

Microsoft Azure

The Azure’s expansive infrastructure makes it an ideal fit for businesses and organizations that intend to incorporate their entire app platform within the cloud framework. The top-grade cloud facility offered by the Microsoft platform is quite a contributing factor to its pricing. This is why a large portion of the platform’s clientele includes several multinational corporations, banking institutions, as well as highly-funded tech start-ups.

This, however, doesn’t mean that smaller entities can’t afford the pricing of the Azure platform. On the contrary, the platform has some of the most flexible plans of individual users with prices of various cloud services quoted at well-below $1 per hour.

Google Cloud Platform

Google Cloud’s efficient pricing is a major reason for the platform’s growing popularity. This can be seen manifested in the form of an increased grasp in the overall cloud services market.

The platform’s pricing model, which emphasizes billing users based on their actual consumptions, gives it the needed push to compete with the more popular cloud service providers. A 30% discount on its Cloud SQL and Compute Engine services also makes the platform quite a viable alternative to both the Azure and AWS.

Another pricing feature that is noteworthy is the flexibility that the Google Cloud Platform affords users, ensuring that they can make custom selections of CPU and memory for a 50% bargain.


Each of these three cloud services is very unique both in composition, application and also delivery. That being said, they can all be tailored to suit the needs of individual users. Obviously, there are certain tech functions that can be executed better on any of the three platforms; it, however, doesn’t mean that the said platform is better than the others.

Here are ways the three top cloud services differ from each other:

Amazon Web Services

The cloud services offered by AWS are quite vast though they are centred on a few principal functions. The types of services that can be accessed by users include storage, computing, migration, database, content delivery and networking, management tools, development tools, data analytics, security, app services, messaging, mobile services, game development, software development, business productivity, desktop and app streaming services, and the internet of things.

The features and services on the AWS platform are categorised for better clarity into AWS solutions. This list of solutions includes backup and recovery, websites, disaster recovery, archiving, big data, and DevOps.

Microsoft Azure

The azure delivers standard features to all of its users but is also able to upscale or downscale its delivered features based on the needs of its users. For example, the enterprise agreements (EA) plan allows larger organizations and business establishments to benefit from their committed use of the Azure platform.

The basic services that are rendered in its standard plan are business intelligence, digital marketing, mobile, e-commerce, internet of things, backup and archive, big data and analytics, disaster recovery, and data warehouse.

Google Cloud Platform

Google has cemented its place as a reliable cloud service provider, particularly one that can offer enterprise computing solutions to reputable companies and organizations.

The effectiveness of the Google Cloud Platform in delivering its features to end users is quite remarkable and can be attributed to three principal characteristics of the platform. They include powerful data and analytics, serverless framework, and impeccable infrastructure.


All in all, the ultimate decision on which cloud service provider is the best rests in the hands of the end users who have to ensure that their businesses’ cloud computing goals are adequately met.