According to HubSpot’s State of Inbound 2018, the top two biggest challenges facing marketers are converting leads into paying customers and driving more traffic to their website.
As competition stiffens and industries continue to expand online, growing your eCommerce site and generating more revenue becomes more challenging than ever. As a result, marketers such as yourself struggle to produce enough demand for your shop’s content, products, and services.
But finding ways to convince consumers to come to your online store and buy from you (as opposed to well-established retailers) doesn’t have to seem impossible.
In fact, we’ve gathered some easy eCommerce tips for driving traffic to your online shop and converting more customers so that you can continue to grow your online business.
1. Improve Mobile Search Navigation
Did you know that consumers using on-site search spend an average of 3-4x more money with a given brand?
That’s because the easier it is for people to find what they’re looking for, the easier it is to finalize a purchase.
Adding to that, optimizing the way people search for products, services, and even content on your website is the key to guiding people further down the sales funnel and to the checkout page with items in their cart.
The problem is, many online shop owners forget about the on-site search experience when it comes to mobile devices.
In fact, many search boxes on mobile views are missing or hard to find. This makes looking through your online store very difficult. Remember, small mobile devices usually only display one or two products on the screen at a time, as opposed to desktops that can display dozens of products.
If your mobile search functionality isn’t up to par, searching through your online shop on a small mobile device becomes very tedious.
BBCraft’s mobile site does an exceptional job of making sure the search bar is clear for those on-the-go wanting to browse their products. Not to mention, the placement of the search bar encourages people to start looking for what they want right away.
If mobile shoppers can type what they’re looking for and find it fast, even on their smartphones, the chances of you securing more conversions increases significantly.
2. Start a Referral Program
Using existing customers to reach a broader audience is not only easy to do, it’s a smart business move. After all, those that have purchased from you are more likely to want to share your brand with others – especially if there is something in it for them.
There are plenty of ways to incentivize your current customers to refer friends and family to your online store.
For instance, you can invite current customers to share their favorite products with friends and family via email or social media in exchange for discounts, free shipping, gifts, or even store credit to use in your online store.
Evernote is the perfect example of this.
They have a referral program in place that encourages current users to refer Evernote services to friends. Every time someone you refer to Evernote signs up, you receive a month of Premium Evernote services for yourself.
3. Boost Your Email Marketing Efforts
As an eCommerce shop owner, you should already know the importance of growing a bigger email list. And if you don’t, it’s time you learn.
- 91% of consumers check their email every single day
- Email has the highest ROI of all marketing strategies ($44 earned for every $1 spent)
- The average order value (a key KPI all eCommerce shops should track) is 17% higher with email than with purchases made via social media
And that’s just the beginning.
Let’s check out some easy ways to make your email marketing efforts more effective:
- Create a lead magnet that people must opt-in to receive
- Segment your lists, so email campaigns are more personalized
- Track popular email open times
- Write emails like you’re talking to a friend; make them friendly, causal, and personal
- Use people’s names
- Add links to discounts, deals, and newly published content to get people back on your site
- Always optimize for mobile, since mobile email accounts for 24-77% of all opens
- Automate the process using your email service provider to save time and prevent missed opportunities
Lastly, use a free online tool like CoSchedule’s Email Subject Line Tester to create standout headlines that people want to click.
In the end, email is the best way to nurture customer relationships long after they’ve left your site. It’s also one of the most effective ways to reach more people and drive them back to your eCommerce shop to buy.
4. Post on Social Media
These days, there are so many ways to automate social media posting, there really is no excuse for not building a stronger social media presence.
And after arming yourself with knowledge about micro-moments designed to help you get more customers, using social media to grow your online store is actually pretty easy.
Not to mention, posting on social media has the following benefits for online store owners:
- Easily gather information about your target audience
- Build stronger relationships with customers old and new
- Increase brand awareness thanks to social sharing
- Save time and money by posting on social media (automatically!)
- Provide better customer support that customers expect via social media
- Boost overall conversions and sales
Try using visual networks like Pinterest, Snapchat, and Instagram for sharing content, displaying beautiful product imagery with links back to your online store, and reaching a broader audience.
In addition, post video content to social media. Facebook video ads are expected to account for more than 80% of all internet traffic by 2020. And while some users are not happy with the direction Facebook is taking when it comes to advertisements on the platform, the truth is, it’s working. In fact, video content on Facebook receives 135% more engagement than images.
Lastly if you really want to make things easy on yourself, implement user-generated content and let your loyal customers reach more people and convince them to buy.
Testimonials, reviews, video clips, pictures, and even guest blog posts are all types of user-generated content you can add to your social media platforms with ease. Launch a contest, require a hashtag, ask people outright what they want to see more of, and even conduct real-time interactions with people. From there, watch your conversion rates jump 78%.
Altogether, there’s a lot of opportunity to grow your online business using social media that won’t require a lot of extra work. So, be smart and take advantage of the platforms so many others in your industry already are.
Taking the time, no matter how easy it is, to reach more customers and encourage people to buy can be overwhelming when mixed in with all the other things you need to do when it comes to your eCommerce shop. That’s why Scale Dynamix sets out to take some of the load off your plate.
If you want to focus on increased customer engagement, conversions, and sales, let us handle the day-to-day operations for you.
With our managed WooCommerce services, you won’t have to worry about caching your site for increased speed and performance, enabling a CDN, managing security issues, backing up or updating your WordPress site, or even scaling as more customers come your way. We do all of this and more, so you can concentrate on your marketing strategies and pushing ahead of the competition instead.