Marketing your WordPress agency’s services is a must if you want to grow your business and push ahead of the competition. But marketing is about more than just optimizing your site for higher search rankings, building a social media presence, and sending out email campaigns.
In fact, once your marketing plan is in place, you should shift your focus to engagement.
Engagement is the interaction that takes place between your company and your target audience. And these interactions are the foundation for creating long-lasting relationships with your customers.
The great thing about customer engagement is that the interactions people have with your online business can be broken down into specific micro-moments to make identifying where people are in the customer journey a lot easier.
If you’re ready to take your marketing efforts up a notch and cement your WordPress agency as one of the best in the industry, check out how you can win more customers using micro-moments.
What is a Micro-Moment?
According to Google, a micro-moment is “an intent-rich moment when a person turns to a device to act on a need – to know, go, do, or buy.”
There are four micro-moments that consumers experience:
- I-want-to-know moments: when someone is exploring or researching, but is not necessarily ready to buy. Instead, they are seeking out answers or solutions.
- I-want-to-go moments: when someone is looking for a local business. They are going to be more responsive to directions, maps, and local search results.
- I-want-to-do moments: when someone needs help completing a task. They are likely looking for tips, tricks, how-to guides, tutorials, and video content.
- I-want-to-buy moments: when someone is ready to buy and needs help making a purchase decision. They are probably comparison shopping to find the highest quality product or service at the best price possible.
No matter where your prospective customers are in the customer journey, they will be experiencing one of the four micro-moments. In addition, they’ll be seeking out the online business using a device such as a desktop, laptop, tablet, or mobile device that can provide them the information they need.
If a person lands on your online business, and you satisfy their micro-moment, you will gain their trust, confidence, and hopefully land a sale.
Now let’s take a look at how to win more customers using the information you know about micro-moments.
Tips to Win More Customers with Micro-Moments
Consumer behavior has changed significantly over the years. People demand more from businesses than ever before and want immediate results, no matter which micro-moment they are in.
As a result, your WordPress agency should focus not only on the fact that people are engaging with your brand, but how they are engaging with your brand, and how you can use those interactions to convert more sales.
1. Anticipate Needs
Understanding the customer journey from start to finish is the key to winning more customers. After all, if you don’t know what people need at every stage of your business’ purchase funnel, how can you satisfy those needs?
Research shows that companies that anticipate people’s needs and the micro-moments that accompany those needs, have a higher and more profitable ROI in both mobile and overall marketing investment. In other words, if you know what people need at every stage of the customer journey, and deliver on those needs, you’ll make more money.
Here are some tips for anticipating people’s needs:
- Find out what prospective customers are asking when they need a service like the one your agency provides
- Understand where their micro-moments are more likely to occur and focus on those channels
- Create content that shows you know what people need and how you can solve their pain points
- Optimize your marketing materials to showcase your company’s value proposition like we do on our homepage
69% of online consumers agree that the timing and relevance of a company’s message influence their perceptions of the brand. You want to make sure you anticipate needs and deliver solutions in a useful way.
2. Optimize for Local Results
If your WordPress agency has a local office, you should be optimizing your content to appear in local search results. After all, people are always on the hunt for a nearby store that can deliver the products and services they need for a great price.
The best ways to optimize your website’s content for local search results include:
- Claiming your Google “My Business” listing
- Getting in the Google 3-pack
- Having a consistent business name, address, hours of operation, and phone number everywhere on the web
- Creating content that caters to those looking for local businesses
- Using longtail keywords that will tap into voice search queries (this works to drive people to your website too)
- Adding landmark references on your site so you’ll appear in relevant search results
Of course, if you’re solely an online business, this strategy won’t work for poeple in the I-want-to-go micro-moment.
3. Improve Keyword Research
There are so many options on the internet for people that the search results alone can be overwhelming. Adding to that, online businesses like your WordPress agency are competing for top ranking results so people click and visit.
If you want to engage more people during their I-want-to-know and I-want-to-do micro-moments, you have to improve your keyword research. This means using online keywords tools like Ubersuggest to find out which keywords to target.
Here you’ll see how competitive your target keyword is and the estimated search volume, cost-per-click, paid search competition, and search result position.
And as an added bonus, you can input your competition’s domain name and tap into keyword ideas they’re already using so you can beat them at their own game.
You’ll also see the following data:
- Number of organic keywords
- Organic traffic
- Paid keywords
- Paid ad cost
- Domain score
- Number of backlinks
- Referring domain
- Edu.and .gov links
- SEO rankings
- Top webpages
- Top keywords
4. Focus on Design AND Functionality
As a WordPress agency that helps people build their own online businesses and succeed, you should already know that both the design and functionality of a website have a huge impact on people’s buying decisions.
After all, the user experience has to be positive for people to convert, whether that be subscribe to your newsletter, request a free consultation, or sign up for your agency services.
But just as a reminder, in order to satisfy the I-want-to-buy micro-moment, try navigating your website as though you were a customer and make sure that everything flows well and works the way it’s supposed to. Make sure that when people make a purchase from you that the process is as seamless as possible.
Lastly, use an effective WordPress plugin like Broken Link Checker to make sure there are no 404 errors on your website.
Just because you’re an expert at building WordPress websites from the ground up doesn’t mean things will always work.
Plus, what are the chances you’ve clicked on every single webpage your business site has recently?
Avoid the frustration that consumers have when they’re trying to make an online purchase by making sure your agency’s website not only looks visually appealing, but works the way it should.
And if you want to make sure your clients’ website function the way they should, even as they scale, so that their customers’ micro-moments are always met, use our Enterprise WordPress solution that’s designed to help with things like updates, security, and site performance. Making web development and site maintenance user-friendly, we provide the best, cloud-based platforms for you to run your websites on, so that you and your clients win more customers during their micro-moments.