Building an eCommerce store that generates a lot of money is no easy feat. Of course, it’s easy to launch an online shop. Even the most novice of website owners can do it. But this has lead to an oversaturated market where everyone is trying to stand out.
If you really want to make money, it takes more than just building an online store on a solid foundation like WordPress using a reliable eCommerce platform like WooCommerce.
In fact, a lot of people forget that just because you open an online shop doesn’t necessarily mean you’re going to succeed. You need to convince people to check out what you have to offer and encourage them to buy what you’re selling.
But even before that, you have to drive traffic to your website.
Today we’re going to take a look at some quick and easy ways to supercharge your WooCommerce store’s SEO, so that you rank high in relevant search results and tons of potential customers come your way to see what you have for them.
1. Use an SEO Plugin
One of the easiest ways to make sure you’re on the right track when it comes to your online store’s SEO is to use a reliable SEO plugin to help guide you.
But the most popular and widely used WordPress SEO plugin is Yoast SEO. This extensive plugin helps you:
- Create an XML sitemap to submit to search engines
- Set canonical URLs to avoid duplicate content penalties
- Assign a keyword and ensure it’s being used throughout your content
- Create a title and meta description for search results
- Make your content more readable
- Mark your most important content as cornerstone content
And that’s just the free version.
When you use Yoast SEO, make sure to navigate to SEO > Search Appearance > Content Types to configure your products settings.
Once there, enable the setting labeled “Show Products in search results” so people will not only see your site’s homepage, landing pages, and blog content, but also your product pages.
In the end, a good SEO plugin will ensure you don’t forget the tiny details that make a big difference in search results.
2. Create Unique Product Descriptions
It’s easy to use default product descriptions in your online shop, especially if you have a ton of products and your shop is scaling bigger by the day. But if you do this, and everyone else selling the same type of product does this, you’re in trouble when it comes to ranking in search results.
When Google comes across similar content, it doesn’t know which content to rank first, so it just guesses which one is the original. That might mean your products rank first. But it also might mean yours don’t. If this happens, it’s harder for people to see what you have for sale in their search results and leads to fewer site visitors clicking to visit.
To prevent this, it’s best to just take the time to create unique product descriptions for every item in your WooCommerce shop.
Not only will this help you rank better in search results, it will give customers a better idea about what you’re offering and if it works for them. This can mean the difference between a sale and a potential customer abandoning your site forever.
3. Optimize Your Headlines
When someone searches in Google, and the results pop up, the first thing they’re likely to see are all the headlines. Making sure your headlines are optimized and stand out amongst the competition is the key to luring potential customers into your online shop.
In one study, an online business updated their headline and jumped a whopping three spots in Google (from spot 8 to 5), which is not easy to do. Not to mention, the click through rate increased an impressive 4.29 percent (up from a mere 1%).
To help with optimizing headlines, use the free online tool CoSchedule Headline Analyzer and input your title ideas.
In addition, follow these best practices for creating killer headlines people want to click:
- Include keywords
- Use numbers
- Keep it between 8-12 words long
- Ask a question that people want to know the answer to
- Instill a sense of urgency or evoke emotion such as anticipation or curiosity
If you find yourself wanting to test different headlines, there’s a neat WordPress plugin called Title Experiments Free that will let you A/B test different headlines and tell you which one is the best.
It may not seem like headlines are all that important to the success of your online store. But grabbing people’s attention in search results with a powerful headline is a great way to engage people and move them through your sales funnel.
4. Use Rich Snippets
If you want to really make sure people click on your online store in search results, try using rich snippets to help Google users find your product pages easier.
Rich snippets are the small elements of your web pages that you want appearing in search results beyond the meta description Yoast SEO lets you define. For example, images of your products and product reviews are great rich snippets to add to your WooCommerce shop products.
These tiny pieces of information are what convince people to click on what you’re selling and hopefully buy. And the WordPress plugin All In One Schema Rich Snippets makes this technical process easy on you, no matter how skilled you are.
This plugin supports schemas like reviews, events, videos, articles, products, and more.
5. Other Quick and Easy SEO Tips
Here are some other easy ways to optimize your WooCommerce store’s SEO for better search rankings and click through rates:
- Enable breadcrumbs for easier site navigation and better site indexing by search engine crawlers
- Create pretty permalinks that are short and descriptive
- Add alt text to all product images for an added SEO boost
- Use a plugin like Broken Link Checker to make sure every link works on your site
- Use an SEO optimized WooCommerce theme
- Improve the speed and performance of your WooCommerce site
- Connect to Google Search Console and track SEO errors
- Internally link to important pages on your site
- Optimize product images for quality and speed
As you can see, there are a ton of simple ways to optimize your WooCommerce site for better search rankings. You just have to know what you’re doing.
It’s also crucial you understand the importance of having a reliable hosting provider that can handle your WooCommerce shop as it scales. Updated software, built-in security measures, a scalable platform, CDN services, SSL certificates, intelligent caching systems, and more are needed if you want to stand out from the crowd, scale without sacrificing the user experience, and generate more revenue.
If you’re ready to take your WooCommerce shop to the next level, check out our managed WooCommerce services and let us help you get there. With enterprise level experience, a rock solid platform that will allow your online shop to grow, and expert support with your every step of the way, you’ll find that your WooCommerce shop is performing better than ever in no time.