It seems like everyone has a website these days. After all, with content management systems like WordPress giving people an affordable and flexible way to launch blogs, online businesses, and eCommerce shops, it’s no wonder so many people are jumping at the chance to earn some extra cash.

That said, not everyone that has a website brings in new customers on a regular basis. And your WordPress agency may fall under that category. In fact, you probably know firsthand the pressure that comes with needing to generate more leads and convert more customers.

Let’s be honest, it’s easy to get wrapped up in creating highly converting, visually appealing WordPress websites for clients. But what you can’t forget is that your own WordPress website needs just as much attention as the websites you create for your clients.

That’s why today we’re going to share with you some easy ways to turn your WordPress agency into a sales machine, so you can generate enough clients to continue growing your business and establish yourself as a reputable agency.

1. Audit Your Site for SEO and UX

As a WordPress agency, surely you know the importance of the user experience and SEO for any website. But when was the last time you evaluated either on your own website?

No matter how successful you are in the moment, tweaking your site for better usability and higher search rankings is not a one-time, set it and forget job. You have to put in continual work in to make it better, if you want more clients that is.

Let’s take a look at some easy ways to improve both.

SEO Optimization

To ensure your SEO strategies are working for you, and bringing in qualified leads, start off by diagnosing how well your site is performing in search results right now using these tools:

Google Analytics: this free service brought to you by Google gives you an easy way to collect and analyze metrics that can be used to grow your business and secure more sales.

google-analytics-example Turning Your WordPress Agency into a Sales Machine

Google Search Console: use this tool to determine the health of your website. Find out how your site appears to clients in search results, if there are any errors on your AMP pages, and whether your sitemaps have been submitted correctly.

google-search-console-example Turning Your WordPress Agency into a Sales Machine

Ryte: use this free tool to discover whether your site is indexable and to check HTTP status codes, robots.txt file, canonicals, redirects, and pagination.

ryte-example Turning Your WordPress Agency into a Sales Machine

Need a quick way to find out whether your site is being indexed in Google search results? Run a Google search: site:yourwebsite.com. 

Make sure your homepage if the first result. If it’s not, then you have a lot of SEO work to do because that means anyone looking for your company can’t find you right away.

google-search-of-website Turning Your WordPress Agency into a Sales Machine

UX Inspection

The user experience is critical when it comes to converting site visitors into clients.

Here are some other helpful ways to improve the user experience:

  • Utilize whitespace
  • Use clear, attractive calls to action
  • Make sure the navigation menu is easy to use
  • Add elements of personalization (e.g., an about page, testimonials, industry badges, etc.)
  • Optimize for page speed and performance
  • Use catchy headlines
  • Structure content so it’s easy to read
  • Differentiate hyperlinks from text

Designing a great website that’s easily found in search results and caters to your clients’ needs is the number one way to boost sales.

2. Optimize Your Enquiry Forms

Using a generic contact forms is one of the biggest mistakes your WordPress agency can make while trying to qualify leads and convert customers.

Your enquiry form is potentially one of the last steps in the lead generation process before someone decides to either hire your or not. The way it’s formatted and the information it asks for has a significant impact on how many leads you receive.

In other words, the better your lead capture forms, the more highly qualified leads you’ll get.

People want to know what you’ll do for them, how much it will cost, how you differ from the competition, and whether you’re an authority in your industry or not.

One way to do this is to create a customized contact form like SAU/CAL does to glean as much information from your leads as possible.

saucal-contact-form-example Turning Your WordPress Agency into a Sales Machine

Notice how they collect basic contact information but also give leads an opportunity to include additional information. Adding to that, leads receive a free phone consultation to discuss their needs, which is a unique approach that not many businesses do.

3. Reduce the Content Load

Chances are you’ve heard of the 80/20 principle. When applied to your WordPress agency, and the content you publish for site visitors, this means that 80% of your leads will come from 20% of your content.

The key is to pinpoint what content on your website is generating the most leads. Once you discover the content that resonates the most with prospective clients, reduce your content output and follow the “less is more” strategy.

In other words, rather than creating content on a daily basis, and hoping to attract a generalized audience, narrow in on hot topics, put a lot of work into them, create longform content (which Google loves!) and post on a weekly or even monthly basis instead.

Be like Brian Dean at Backlinko. He posts approximately one piece of content every month, and yet is one of the most highly trafficked websites in his industry. In fact, his website has had over 4 million visitors, yet has less than 100 blog posts.

4. Automate Everything

Automating your lead generation efforts leaves you more time to focus on other important aspects of growing your WordPress agency. This ensures your team’s productivity and doesn’t become overwhelmed. It’ll also make sure every lead you collect is given the best treatment possible, which will in turn help you land more clients.

Check out these simple ways to automate your agency:

  • Schedule social media posts
  • Add a live chatbot system to your website (and collect email information for future campaigns)
  • Use a CRM to collect lead information and push people through the sales funnel with ease
  • Set up a drip campaign for nurturing leads (nurtured leads increase sales opportunities by 20% and generate 47% larger purchases)
  • Set reminders for everyone on your team
  • Automate PPC campaigns

5. Introduce Complimentary Tools

If you find that your existing clients are always asking you the same questions, try creating a complimentary tool they can use to help them resolve their problem. One of the best examples of this is the CoSchedule Headline Analyzer. This is a non-gated, free to use tool.

complimentary-tool-example Turning Your WordPress Agency into a Sales Machine

But how does this help with lead generation and sales? Use the tool’s traffic to your advantage by adding calls to action and links to your premium products and services in the retail space available.

And there you have it! The top five ways to turn your WordPress agency into one that attracts highly qualified leads and lands a ton of sales.

If you want to make sure you offer your leads exceptional development services at the best possible prices, make sure to look into our enterprise WordPress solution so you don’t sell yourself short and end up overspending in the end by self-hosting client websites.

We can oversee anywhere between 1-20 servers so your clients’ websites are always up and running and secure. In addition, we provide automatic scaling, intelligent caching solutions, and reliable speed optimizations so that all your hard work securing leads and converting clients isn’t wasted after the fact.