There’s no denying that running a WooCommerce agency is hard.
WooCommerce powers over 30% of all online shops and boasts over 1 million downloads. As one of the most powerful, popular, and affordable eCommerce platforms in the world, it’s no wonder everyone wants their online store to be developed using WooCommerce.
Adding to that, brick-and-mortar shops are continuing to phase out, and online shops are continuing to thrive. This results in people across all industries demanding high-quality, powerful online shops built atop solid foundations.
That means there’s lots of potential business for your agency.
However, whether you’re doing well or not, there are still problems your agency faces on a daily basis. Today we’re going to take a look at the biggest challenges facing WooCommerce agencies and offer solutions so you can continue to grow your business and succeed.
1. Finding Clients
Sure, everyone seems to want a WooCommerce website. But the problem is, agencies know this and that increases your competition.
It can be difficult for agencies to stand out in the crowd. After all, most agencies look the same to clients.
Similar websites, portfolios, and services make choosing between two agencies challenging for the uninformed client. That’s why so many people opt to go with a unique freelancer instead, even if your agency is the better choice.
Here are some simple ways to brand yourself as the WooCommerce agency to hire:
- Create a standout website that catches people’s attention right away
- Publish a regular blog addressing people’s pain points and point them in the direction of your services
- Send out a regular newsletter discussing industry issues
- Display your best work, asking previous clients if you can showcase their sites
- Gather testimonials and reviews from satisfied clients
Doing these things will help you brand your agency as one that not only cares about its clients, but can actually create one-of-a-kind work, which is what every online shop owner is looking for.
2. Poor Communication
It’s not unusual for a client to hire you because you’re an expert in WooCommerce development, but also have an in-house or freelance developer on the side that will be working on the project with you.
If you and other developers don’t have a streamlined way of communicating, things are going to get messy quickly.
One of the most common ways to solve this problem is to use Slack for group discussions.
Slack offers a ton of features that encourage efficient and timely communication:
- Organized conversations and searchable archives
- Individual channels for separating projects and teams
- Threads to stop conversations from trailing off topic
- Drag-and-drop PDFs, images, videos, and other files into Slack
- Voice or video calling
- Integration with other helpful tools such as Google Docs, Asana, and Salesforce
If everyone can be on the same page at all times, your projects will stay on track.
3. Team Disconnects
This is not something that a lot of agencies want to think about, let alone discuss, but there is a certain disconnect if you work for a WooCommerce agency that is remote.
Oftentimes team members are in different time zones, working on different projects, and are doing their own thing. This leaves very little time for socializing beyond the scope of client projects and can leave people feeling lonely.
To combat this kind of disconnect, and infuse some new energy into the team, start by conducting a weekly team meeting. This will force routine contact with others on your team.
The meeting can be used as a time for people to discuss good things going on in their personal lives, hangups in the project, praise for others, and much more. The point is to encourage engagement, boost morale, and build a teamwork environment.
4. Staffing Programmers
Hiring an in-house programmer probably seems like the best option when running your WooCommerce agency. After all, having someone on hand at all times to tackle your programming needs is great.
And since clients are asking for more complex web design and features than ever before, it’s good to know you have someone ready to take on any challenges that come your way.
That said, relying on one programmer to solve every issue that pops up can be dangerous too. Programming today requires a diverse set of skills. And while your in-house programmer may be amazing, there’s a good chance he can’t do everything.
In addition, learning new skills is out of the question because if your agency is doing well, your programmer is busy all the time.
The way around this if you really want to keep your in-house programmer (which is fine) is to research the software and equipment he will need to stay on top of evolving technology as it comes.
5. Unreliable Outsourcing
If having in-house developers is not the way you run your agency, you’ll need to outsource the work to freelancers, which can be unreliable and exhausting.
Here are some of the biggest complaints agencies have noted when it comes to working with freelancers:
- Missed deadlines
- Stolen ideas
- Inconsistent code
- Poor communication
All of these issues have the potential to wreak havoc on individual projects and your agency’s reputation.
But if you don’t have in-house team members to handle stages of a project, what are you supposed to do?
To start, always conduct an interview and cross check references when hiring a freelancer. Make sure you draft a secure agreement in writing that spans the entire project, no matter how minor the job is. Establish regular communication, negotiate ownership of the final work, and always have freelancers sign a non-disclosure agreement (NDA).
While you can’t avoid hiring a bad freelancer every time, there are proactive measures you can put in place to help prevent a lot of the issues other agencies see.
6. Website Maintenance
So, you and your team have created a beautiful, fully functioning WooCommerce website for your client and they absolutely love it.
Chances are your client hired you because of your expertise when it comes to WooCommerce. That means it’s probably safe to say your client has no idea how to maintain this dynamic website that was created to generate them revenue.
Now you’re left with figuring out how to stay on top of core, plugin, and theme updates, secure the site from attack, and make sure it’s always functioning the way it’s supposed to.
If you’re in need of a way to maintain client websites after you’ve created them, look into our managed WooCommerce services to help. With our highly scalable and secure platform, any WooCommerce site your agency creates can grow and succeed without worry of being attacked by malware or bots.
We understand the complexity that comes with caching a dynamic online store, and have the built-in features to ensure your client’s site is always performing at optimal speeds. In addition, we run automatic updates, testing them all before pushing them live.
So, what are you waiting for?
Stop falling victim to the above-mentioned problems facing WooCommerce agencies, and start pushing ahead of the competition by facing your challenges head on and handling them before they affect your ability to succeed.